| Upsale can be a very powerful tool
to increase your sales and generate additional revenue. If executed properly, you
will offer the shopper additional items at checkout that tend to match items in his basket
which will increase the odds of him adding the upsold item to his total. It is
generally an "easier sell" than the first item the customer is checking out with
since he has already overcome most of his innate resistance to buying from you, be it
because you are a new merchant to him, price issues, or because he is not sure he really
wants the product. With the "threshold percentage" and the "required
products" features you have an idea of the customer's taste and the amount he is
willing to spend. The following are a few
important tips regarding the upsale function:
A product setup for upsale will only show up if the customer has not
already placed the item in his basket. If he did, then the upsale will not
kick-in. Why offer a product at a discount if the customer is already buying it at
full price?
The threshold percentage of order total can be
tricky. An easy example is a $40 clock upsold against the total purchase of $100 or
more. The order total in this case is $100 therefore the threshold percentage you
want is about 40%. Miva Merchant (oddly enough) calculates the threshold
percentage based on the upsale price and not, as one would
expect, the actual product price. So if you are offering a $50 clock for $40 then
you use the figures above. If, on the other hand, you are offering the $40 clock for $30
then you need the threshold percentage be 30% to ensure that they spend the $100 before
they get the upsale item. Since the order total has to meet the threshold percentage
requirement or be above it, keeping the threshold percentage at 40% will mean that the
customer can now spend only $75 to get the upsold item. It gets trickier if you wanted to
offer the $40 clock for people with a total of $30 or more. The total is $30 and the
threshold percentage will be 133%. If you set it a little higher that will cover it
too (140%).
If you want to offer the upsold item ($40 clock in this
example) to anyone purchasing a particular item, let's say a $30 watch, then you will put
the threshold percentage to be anything higher than 133%, then put in the price you want
to offer it at, then add the product. You will then assign the $30 watch as the
required product for the upsold item to be offered and you've got it.
If you would like to use a formula in your calculations
you can use the following: Threshold (in %) = (upsold price x 100/threshold total or
price of required product). So in the above example, the threshold will be 40 x
100/30 = 133%.
Please be aware that while the documentation claims that you can use the
upsale to offer items for FREE as stated:
"You can offer your customer an upsale item, from
the list of your products, free or at a reduced price."
Merchant calculates the threshold based on the offer price
as spelled out in the documentation too:
"For example, you set the upsale price of the item that you are adding to be $85
and you set the threshold percentage to be 85%. The shopper will then need to have a
running total of at least $100 in their basket for the item to be eligible as an upsale
offer."
As you can see, the threshold percentage is calculated
based on the OFFERED UPSALE price, therefore an item that you want to offer
for free on a total purchase of $100 or more cannot be priced as $0 (or 0% or original
price) since that means any shopping total will be qualifying (any
percentage of zero will be zero which is well below anything you are selling). If
you are offering a free item with a required product that will be the ONLY qualifier
regardless of the item's price. If you have all your store items as required
products, then any one of them will be enough for the shopper to receive the free item,
even if the upsale item's original price is $20 and the product you are checking out with
is $0.50!
If you have a product that you want to ONLY offer
as an upsale and not have it showing in the store all you need to do is not assign it to
any category, this will keep it hidden but it will still show in searches and on the
product list. If you make the upsell product item that you create
"Inactive" in the MIVA store (V3 or higher) it will still function for upselling
purposes (as long as it is assigned as an upsell item, of course). This way, the item will
not show up in searches or on the product list, but will still be available for the upsell
function. (this tip came from Kevin Murphy; audiomidi.com)
Merchant V4.x allows you to offer the customer a choice of one
item from a selection of upsold products. In previous versions you can create an
upsell item and call it "Special Offer" or "Free Gift" as the case may
be. Have the choices as attributes with the different items the available
selections. (this tip came from Jeremy Russell; Miva
corp.)
There is a bug in Merchant V2.x; a customer can buy the offered upsell
item, then check his basket, click on the link to the actual product that was offered as
an upsell, go to that product's page, add more, then checkout and he will get the
discounted upsell price. In such a case we suggest you put in the screen header of
the upsale that only ONE "special offer" item per purchase or something to this
effect. This bug has been fixed in later
versions.
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