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• Getting Noticed |
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This section will be dedicated to
identifying ways to help you position your brand in your customers' minds, and get your
sales going. For external marketing resources click here.
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What You Must Know About Branding
There are many important things you must do to get your business going,
and many others to keep it going. Branding, by definition, is an ongoing activity,
that may morph to accommodate your growth strategy and business environment changes but
can never stop because it has achieved some stated goals. more...
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Online
Marketing
Online marketing must be part of an overall marketing plan even if your
business is 100% web-based. Although your customers will conduct their transactions
with you online, they have a life beyond the computer screen. In order for you to
successfully capture their attention you will need to reach them in a multitude of places
- not just on the internet. more...
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Affiliate
Programs
Affiliate programs are extremely useful for any e-commerce venture and
should always be considered. They not only offer you sales potential, but may give
you a lot of exposure as well. Considering that they are always based on pay for
performance, they take very little overhead, and if well planned, very minimal time to
manage. more...
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Marketing Vs. Sales: an
important distinction (coming soon). |
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Miva Merchant, and the Miva blades logo are registered trademarks
of
Miva Corporation.
Miva HeLp! is not affiliated with Miva Corporation. |
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