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         The Workwear Store Site Review
   By Elise Writer - WebSite © Copyright 2003
 

The site's welcome page uses coordinated colors & is not over-populated.
An extensive description of terms and policies is good. (You might consider a link to them from the "About" page.) Good use of modules Best Sellers, mini basket, Order Status/History.

SPEED/PERFORMANCE:

Each category loads extremely slowly (on cable modem). For example, the "Shirts" category took about 17 seconds to load, "Kids" and "Accessories" took 30 seconds! I would suggest limiting the number of products that display to no more than 10 per page, but that does not seem to be the only reason for the slow response. (See next comment.)

After selecting a product (Western Work Shirt), clicking "Add to Basket," it took about 9 seconds for the Product Attributes to display.

As a reviewer of the site, these pauses are an irritant, but a shopper would probably move along to another site.

The very slow response is a BIG, BIG problem. You should check with your host, or consider another host. All the additional JavaScript also adds to the slowness.

SECURITY:

On secure pages, a Security Error displays indicating that the certificate belongs to "*.securesites.com" while trying to access "www.theworkingstore.com." Your host needs to rectify this.

NAVIGATION & USABILITY:

Upon entering theworkwearstore.com site, the "Search" box displays above the categories, and the "Login" below the categories. Then, after selecting a category, the Search box and "My Account Login" (now renamed) move to the right of the selected category's items in a boxed area that also contains additional information. This is rather confusing. I'd suggest keeping Search & Login above/below the category list.

After logging in, the "Main" page (which is outside the store) still says "login" while "My Account Login says "Welcome Back."

The boxed area also contains a link to a pair of dungarees that displays for no apparent reason. If this is a related item, it would help to label it. Its link goes to a secure URL (https), but it needs only an http. (This also causes the security alert noted above.) Note: after some time on the site, I see the dungarees are the currently featured product.

There are two checkout buttons - one in the boxed area and one in the secondary menu -- going to different links.

The top menu has a "Products" link, and after selecting a category there is also a "Product List" link (in the secondary menu)-- only the "Product List" lists the products. The "Products" at the top actually lists the categories. (Since this site contains so many products, the "Product List" is probably not usable or necessary.)

The links at the bottom change, depending upon what screen you're on. For example, from "About" the links do not show "Our Terms" but from "Main" it does.

On an 800x600 display, the boxed area on the right is not seen without scrolling -- unless the browser maximized.

Products
---------

The product names and descriptions are all in UPPER CASE which are not as easy to read as a combination or upper/lower. And, UPPER CASE is considered yelling online. (Also, some search portals that use pay-for-performance do not accept/like upper case in the product descriptions. If you use pay-for-performance, it would be a good idea to check the submission requirements.)

The list of products within each category is not easy to read. They appear squeezed for space, either because the boxed area to the right and/or due to the product names IN CAPS.

Each product page has about 3/4 to 1 full screen at the bottom that's blank.

Product Attributes
---------

The Hoods, for example, have color attributes, each with drop-down selections for size. The only option is "One Size Fits All." A more user-friendly approach would be to use the radio-button selections for color. Then, "one size fits all" could be in the product description and/or in the color prompt itself.

Some products have thumbnail images under the product image: a thumbnail product image, the others indicating colors. Clicking a color shows an excellent close-up of the texture and color, but, it covers the product image. It takes a moment to realize clicking the thumbnail product image restores the full image.

SUMMARY

Foremost, performance must be addressed. Then, usability/navigation tips or modification would help the novice and experienced shopper find their way around your store.

This store has a lot going for it. With a few adjustments -- it'll be great!

NOTE: I created a test account: "elise writer" (first/last names) that can be deleted.

 

 

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