Home page is clear and uncluttered. Very nice colors and look. Great logo. Product button on top takes you to the home page - this button should be renamed "home" since it does not take you to a list of all products or categories as the name would suggest. Nice featured product at the top. Heavy promotion of the Carhartt brand. Maybe there should be some other brand on the home page so as not to reinforce one brand to the point of losing the store identity unless all they carry is Carhartt?

Search box on the home page is positioned well, but it switches sides once you enter the store.

Categories are easy to read. When clicked the coats section is calling some secure items. Nothing secure should be called at this early stage of the shopping cart. The category brings up a wide light yellow table with a search box, account login, a pair of pants and some 'best sellers' in the category. It also includes the cart contents. This box feels unrelated and is confusing especially since the "checkout" button is placed directly above the left hand corner of it. It is also extremely wide and squishes the product names in the category forcing them to wrap which makes it unattractive and hard to read. On a 600x800 screen reslolution scrolling is required. Also the 'best sellers' list is five items long when there is only 10 items in the coats category. I would remove this table entirely.

The 'home' button issue becomes even more confusing as you enter, the store since now there is a 'Main' button in addition to the "products" button at the top. Both take you to the home page. There is also a button labeled "product list" which may make the customer wonder what is the difference between "products" and "product list". Also on the left hand side under the category list two new links appear replacing the 'login' link that was in that spot on the home page. "Order Status" takes you to the customer login page and makes you wonder why it was renamed. "Sizing information" calls up a javascript with a sizing chart. The chart itself is helpful, but it extends well beyond the page on a 600x800 screen and finding a way to close it was something that required concentration since it was not enclosed by a window. A popup window would probably be more appropriate or a separate page since once the customer figures out what size he is he probably won't need it again.

The product list page has a nice use of the "best sellers" feature at the top. Again the obnoxious yellow table appears and takes up half the page with a repeated set of 'best sellers' on it. The product list is hard to read because the words are all in caps and there are no alternating colors to break up the line of sight for the customer. It is also left justified to the very edge of the page not leaving enough room for the eye.

On the product pages the description is all in caps and uses "bullets" to separate the features. Unfortunately the bullets appear in the middle of the description making it hard to absorb the actual features of the item. Although it would make the description take more space, each bullet should have a separate line. Good use of attributes make it easy to select the correct item. This store does not make use of related items, which could be of great benefit considering that they could promote an entire outfit this way.

The kids section is completely unstructured and should be broken into sub categories. Likewise for the accessories section. With few exceptions there are enough of each item to warrant a sub category.

Clicking on the 'products' link on the bottom of the page brings you (finally) to a relevant page with a list of the different types of products the store carries. Once inside the store as well the link on the TOP will also take you to the appropriate page. The linking is VERY inconsistent with relation to this issue and is sure to confuse the customer.

The "terms" page is only linked to on SOME static pages at the bottom. This is also not consistent. Once inside the store this link inexplicably disappears and if I had not noticed it while looking over the home page I would have missed it entirely. This link should be on EVERY page. The order of information should also be rearranged to prioritize crucial information such as the return policy, shipping charges, etc. There is also much information on the page that would more appropriately fit under a "help" link.

There are no 'buy 1 now' buttons. "Basket contents" is at the lower right hand side of the yellow table. Almost unnoticable.

Was forced to create account "testaccount" which can be deleted.

"Redeem coupon" is too prominent for those without coupons. The most expensive shipping option comes first and the cheapest last. This should be reversed.