|An affiliate program can be a
powerful marketing tool as it generates sales and creates brand awareness with the least
possible cost. Miva Merchant V4 has a built-in "mini" affiliate program,
and despite the fact that it is quite basic, it can help your business, especially if you
use it in conjunction with an external affiliate network. For more on affiliate
programs click here.
|Login and expand your store and click on
the "Affiliate Configuration" link. If you expand it (as shown on the
right) you will see "Add Affiliate" and "Add Payout". We will
discuss these later, but will begin with the "Affiliate Configuration".
You will see the screen below appear in the right
You will notice that there is a checkbox right at the top
that allows you to "Activate Affiliate Program", this allows you to fully setup
the program to your satisfaction before affiliates can join. The "Default
Application Status" drop down box will allow you have the affiliate member
automatically "Approved", or receive a "Pending" status until you
approve his application from admin. We recommend the latter, particularly if you
have restrictions on what types of sites can be a part of your affiliate program. A
third option, "Disabled", is available if you do not want new
affiliates to join but would like to continue with your affiliate program and keep your
existing affiliate base. If you wish to abandon your affiliate program entirely,
simply uncheck the "Activate Affiliate Program" box.
Next, you will see three boxes that allow you to configure
how much the affiliate is paid and for what. The first "Default Commission per
Referral" allows you to pay an affiliate for each referral that he generates to your
store, regardless of whether a sale is made. You can also make the affiliate's
commission contingent upon a successful sale. This can be a percent of the total
sale or the subtotal before shipping and taxes in the "Default Commission Percent of
Order" field. You can also set a fixed (flat) commission for your affiliates in
the "Default Commission Flat Fee per Order" box. In this case the
affiliate will receive a set payment regardless of the size of the order. You can
have all three or any combination you wish.
The "Payout Threshold" is the amount of
commission that must accumulate before an affiliate will receive payment (e.g. if you make
it $25 an affiliate must have at least $25 worth of commissions before payment will be
The "Link Image" is where you upload the banner
you are offering as an affiliate link. The "Link Text" is what you will
display should the affiliate wish to have a text link to your site instead of an image.
In either case, Merchant will automatically create the appropriate string for your
affiliate to use on his site. You can leave either box empty (i.e. not have a
banner, or not offer a text link), but we suggest that you offer both to your
The "Terms" box is very important since this is
where anything you need to communicate to the affiliate will go. You should include
detailed information on how you plan to pay, payout thresholds and dates, rules regarding
the affiliate's site, and any other restrictions you may have.