Step 3

The Attribute tab is one which gives you the ability to add additional choices for the customer when he/she is getting ready to purchase an item.  These can be anything from giving them the option of getting their gift wrapped (with or without an additional charge) to selecting what color/size they would like to order.

The "Attribute" tab has so many options and is of such value to many store owners, that it seems like it should have been given a more prominent place and not "tucked  into a corner" on the "Edit Product" screen.